Research on coupling mechanism between tourism management and ecotourism enterprise operation management under the concept of green development |
| Zhouhao Wang Xiaoya Chen |
| Department of Business Administration, Dongshin University, Naju-si, Republic of Korea, 58245 |
Abstract : Against the backdrop of global ecological constraints and the deep-rooted concept of green development, the green transformation of the tourism industry has become a core issue for high-quality development. The coordinated adaptation between tourism management and the operational management of ecotourism enterprises is the key path to resolving the contradiction between "scale expansion and ecological constraints" in the industry. This paper focuses on the core proposition of the coupling mechanism between the two, using literature review, questionnaire surveys, and structural equation modeling to systematically explore the logical framework, empirical effects, and optimization paths of their coupling under the concept of green development. The study constructs a four-dimensional coupling analysis framework of "resources-products-management-benefits," quantitatively examining the positive impact of the green level of tourism management, the green level of enterprise operations, and the policy-market-technology driving factors on coupling degree. The coupling degree significantly enhances the economic, ecological, and social benefits of the tourism industry. The innovation of this study lies in improving the theoretical system of the synergy between tourism management and enterprise operations, providing large-sample empirical support, and proposing subject-specific optimization strategies to offer theoretical references and practical guidance for the green upgrading of the tourism industry.
Keywords green development concept; tourism management; ecotourism enterprises; operation management; coupling mechanism; collaborative development
|
References
[1] Wang Erda, Li Yi. Research on the Synergistic Model of Ecological Tourism Scenic Area Management and Enterprise Operations[J]. Tourism Tribune, 2021, 36(7): 45-56.
[2] Li Yanqin, Zhang Yin. Construction and Empirical Study of Green Development Evaluation Index System for Tourism Industry[J]. Journal of Resources Science, 2022, 44(3): 589-601.
[3] Hajkowicz S, Dawson D, O’Leary J. Sustainable tourism: Synergies between policy and enterprise operations[J]. Journal of Sustainable Tourism, 2018, 26(5): 823-840.
[4] Sofield T H B. Stakeholder collaboration in green tourism development: A case study of Southeast Asia[J]. Tourism Management, 2020, 78: 104123.
[5] Zhang Chaozhi, Chen Ganghua. Sustainable Development Pathways of Tourism Resources under the Green Development Concept[J]. Geographical Research, 2020, 39(2): 356-368.
[6] Li Xinjian, Zhang Lingyun. The Ecological Transformation of Tourism Management: Theory and Practice[J]. Journal of Beijing International Studies University, 2021, 43(4): 23-35.
[7] Zhong Linsheng, Zeng Yuxi. Green Innovation Model for Ecotourism Enterprise Operations Management[J]. Acta Ecologica Sinica, 2022, 42(11): 4589-4600.
[8] Wu Bihu, Song Ziqian. Research on System Optimization of the Tourism Industry from the Perspective of Synergy Theory[J]. Journal of Peking University (Philosophy and Social Sciences Edition), 2020, 57(3): 152-160.
[9] Hong Shuai, Yang Guihua. A Study on the Symbiotic Coupling Relationship Between Tourism Administrative Departments and Ecotourism Enterprises[J]. Ecological Economy, 2021, 37(8): 132-138. [10] Chen Ye, Liu Deyan. Synergistic Mechanisms for Green Tourism Development from Stakeholder Perspectives[J]. Business Research, 2022, 64(5): 112-120.
|
|
|
Document Retrieval Certificate / Proof of Publication Indexing
Author Contribution Statement / Certificate of Authorship Contribution
Peer Review Report / Peer Review Comments
Conflict of Interest
The author declares no conflict of interest.
|
|
