Research on Integrating Tourism Management Education, Rural Cultural Tourism Enterprise Management, and Local Educational Resources under the Rural Revitalization Strategy: A Study Based on Educational Localization and Corporate Sustainability Goals |
| Wenjie Wang Hoang Thi Thanh Bang Xiaoya Chen |
| 1.Department of Business Administration, Dongshin University, Naju-si, Republic of Korea, 582452；2.Dongshin University. Department of Education, Doctorate Candidate, Naju-si,Republic of Korea, 58245 |
As a major national development strategy, the Rural Revitalization Strategy explicitly proposes to "promote the revitalization of rural industries, talents, culture, ecology, and organizations." The rural cultural and tourism industry, as a comprehensive sector integrating primary, secondary, and tertiary industries, serves as a key vehicle for activating rural economic vitality, inheriting rural culture, and promoting the return of talents. In recent years, China's rural cultural and tourism industry has shown rapid development. In 2023, the number of rural tourism visitors nationwide reached 4.7 billion, accounting for 58.3% of the total domestic tourism visits, with total rural tourism revenue reaching 3.2 trillion yuan, making it an important engine for rural economic growth. However, the development of the rural cultural and tourism industry also faces many bottlenecks: on one hand, rural cultural and tourism enterprises generally suffer from shortages of management talents, crude business models, and severe product homogenization[1]. According to research data from the China Tourism Association, 72% of rural cultural and tourism enterprises consider "insufficient professional management talents" as the primary factor constraining their development. On the other hand, tourism management education is out of sync with the needs of the rural cultural and tourism industry. University tourism management programs tend to focus on general knowledge, with insufficient integration of local rural cultural and tourism resources, making it difficult for graduates to quickly adapt to the actual job requirements of rural cultural and tourism enterprises.
Keywords Research on Integrating Tourism Management Education；Rural Cultural Tourism Enterprise Management, and Local Educational Resources under the Rural Revitalization Strategy；A Study Based on Educational Localization and Corporate Sustainability Goals
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References
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Conflict of Interest
The author declares no conflict of interest.
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